Slide PR is nothing but
story telling
Slide If you don't tell your story,
somebody else will
Slide During crisis, you're as good as
your network


Communication is the art of storytelling and we are the storytellers.

The Passage is a focused PR and Media strategy group providing PR services in Pakistan to different private and public sector companies since the year 2000. 

The Passage has successfully planned and executed some of the best communication programs and media strategies that leveraged a unique, goal-oriented approach – different from ‘the usual’ PR firms. This was made possible due to our second to none relations with national media, excellent understanding of the needs of clients, and knowing how to plan and execute the communication campaigns.


Strategic Communications

Strategic communication denotes the higher-level concerns behind communicative efforts by organizations to advance organizational mission. It is multidisciplinary as work in this area draws on literature…

Reputation Management

Reputation and goodwill are the biggest assets of an organization and brand. The Passage believes in proactive and consistent efforts to manage the repute and build a positive image of its clients…

Policy Advocacy

Policy advocacy is our forte. We have been part of some of the most successful advocacy campaigns in the country which have not only helped our clients but served the national interest. From strategy to execution…

Media Management

Media is one of the most important stakeholders when it comes to the reputation of an organization. It is imperative to choose the right medium and wrong choices can be detrimental. With over two decade…

Crisis Management

The Passage has a proven record of effective crisis management and communications. We have the highest number of success stories in this domain. We have not only helped our clients in real time crisis management…

Media Monitoring & Analytics

Keeping up with media trends and media intelligence is key to devising effective PR strategies. We have a dedicated team to monitor media and interpret it through analytics. System of customized…

Our Success Stories