All Pakistan Newspapers Society, in collaboration with Passage PR has organized APNS Summit; Future of advertising, at Serena Islamabad on 14th May. The aim of the summit was to bring together the creative gurus, advertising experts and newspaper representatives to discuss the potential and challenges of print advertising.
Summit had 3 sessions, targeting creativity, media planning and challenges of Government advertising. Minister for Information Ms. Marriyum Aurangzeb was the chief guest. Distinguished speaker stressed over the need of creativity in print advertising. A session was dedicated to challenges of Government advertising and it was highlighted that Government advertising contributes to pluralism and democracy.
