Saleem Mahmood
Chief Executive
Saleem Mahmood, founder and CEO of “The Passage,” has a passion for strategic PR and communications. His journey began as a public relations officer at Pakistan International Airlines, leading him to establish The Passage in 2000. Under his leadership, the company has executed thriving PR campaigns and set industry standards. Mr. Mahmood holds a Master’s degree in International Relations from Karachi University.
Naveed Baig
Director Media Relations
Naveed Baig is a well-known figure among Pakistan’s journalists for over two decades. At The Passage, he manages content placement and fosters strong relationships with media professionals nationwide. His interaction with print and electronic media has been integral to the success of media plans and strategies.
Muhammad Aqil
Director Operations and Strategy
With over 21 years of experience, Mr. Aqil specializes in management, client services, and strategic content development. His expertise in these areas adds significant value to our organization. He is responsible for setting overall direction for the company and manage the resources to achieve our goals.
Osama Siddiqui
Associate Director Clientele
For a decade, Osama Siddiqui has managed key accounts at The Passage, working with a wide range of clients. He leads the team responsible for developing and executing communication strategies and campaigns for prestigious clients like Toyota, Bayer, PMI, GSK, National Foods, and more. Mr. Siddiqui holds an MBA in marketing.
Fareed Ahmed
Manager - Digital PR
Fareed Ahmed brings extensive experience in media research and client relationship management to The Passage. Over eight years with the company, he has provided services to key clients and now leads the digital PR wing, establishing relations with key influencers and executing digital PR campaigns.
