About Us


Communication is the art of storytelling and we are the storytellers. Since our inception in 2000, we have been telling compelling stories of our clients to stakeholders.

From corporate giants to not for profit organizations,  from public to private sectors and from civil bodies to advocacy groups, we have served an array of clients and helped them achieve their PR and communication objectives.

Our expertise in image building, policy advocacy and crisis communication campaigns are unmatchable.

Our Vision


To be the market leader and first choice in communications industry.

Our Mission


To help clients achieve their PR goals and strategic communications objectives by delivering the highest levels of professionalism, strategic counsel and creative solutions using proactive approach.

Our Team


Saleem Mahmood – CEO

Saleem Mahmood, founder and CEO of “The Passage”, has a passion for strategic PR and communications. Starting his career with PIA in Public Relations, the quest has led him to start his own venture in 2000, since then he has been successfully administering and managing the company providing services to many esteemed local and international clients. Under his leadership, The Passage has developed and implemented thriving PR strategies to achieve the goals its clients desired and had often surpassed expectations.

Now, he is one of the most prominent and renowned names in PR industry whose successful campaigns have become the shining examples for PR industry in Pakistan, specially when it comes to Crisis Management and Issue Resolution. Thus, it will not be an exaggeration if we call him the reputation enhancer of the reputation management industry in Pakistan.


Chaudhry Bashir Ahmed – Senior General Manager

Heavily Contributing in accomplishment of objectives and in the progress of The Passage, since 2010, as a Senior General Manager, Chaudhry Bashir Ahmed has over 40 years cumulative experience in the fields of Media and Public relations. He has previously served in the national flag carrier Pakistan International Airlines(PIA) for over 35 years and retired as GM Public Relations.


Naveed Baig – Head of Media Relations

Mr. Naveed Baig is a well-respected and a renowned media personnel having an experience of more than 12 years not only in media relations, but also in management. At The Passage, he looks after content placement as well as nurturing of long-term and efficacious bonds with professionals from the media.

His capabilities have made him a highly illustrious name within the industry and hence, making him stand far above the competition due to his strong throttle with reporters and media heads all across the country. His persistent interaction with print as well as the electronic media has proved to be vital tool in successful and progressive implementation of media plans and strategies for our clients.

Muhammad Aqil – Head of Operations

Having a wide exposure and over 12 years experience in process development and management with working knowledge and implementation of media planning and strategies, Mr. Aqil has been responsible for developing operational strategies for media monitoring, content development, client services and marketing besides the regular management responsibilities.

His deep understanding of PR, experience and capabilities in his focus areas are a major asset to our organization. He is a Gold Medalist MBA-MIS and very passionate about Information Technology and its utilization in businesses, thus, was responsible of handling the accounts of prestigious IT organizations like Oracle Pakistan, WYSE Technology USA, and NComputing Inc. USA, over the years.


Muhammad Zameer Ahmed – Head of Content Development

Mr. Zameer Ahmed, Masters in Mass Communication and Economics from Karachi University, has broad experience in the domain of content management, PR drafting, article writing, editing, translation, copywriting and client relationship management. He has been associated with The Passage for over the last seven years.

He has been managing and writing content for many of our clients including General Tyre & Rubber Company of Pakistan, K&N’s, NADRA, BADAR Expo Solutions, ABAD, Pharma Bureau, Pakistan Islamic Medical Association and many more. He has also rendered his services in multiple departments including Monitoring, Research, Planning and Client Services.