Increase in Import Trade Prices (ITPs) for tyres
ROLE OF THE PASSAGE
In order to effectively and efficiently resolve the problems being faced by the local tyre manufacturers, “The Passage” designed and executed a comprehensive and aggressive campaign to bring the problems of the local manufacturers under the consideration of the government. The campaign comprised of independent stories and articles in addition to journalists workshops to highlight the issues of the local tyre manufacturers as well as the revenue loss being faced by FBR.
Through strategic and constant feeding of information to the right media, we succeeded in bringing the issue to limelight which pressurized the government to amplify the ITPs on imported tyres by 3% to 20% in support of the local industry. This is a positive sign for the local industry and raised their hopes for a positive future outlook while we are now focusing on the campaign against smuggled tyres and highlighting the anomalies in imports to further level the playing field.