Our Services

Strategic Communications

Strategic communication denotes the higher-level concerns behind communicative efforts by organizations to advance organizational mission. It is multidisciplinary as work in this area draws on literature from a wide array of other subfields, including public relations, marketing, advertising, and management. Based on its experience and expertise, The Passage focuses on strategic communications to achieve objectives and goals.

Reputation Management

Reputation and goodwill are the biggest assets of an organization and brand. The Passage believes in proactive and consistent efforts to manage the repute and build a positive image of its clients.

Policy Advocacy

Policy advocacy is our forte. We have been part of some of the most successful advocacy campaigns in the country which have not only helped our clients but served the national interest. From strategy to execution, our expertise in advocacy campaigns are unmatchable.

Media Management

Media is one of the most important stakeholders when it comes to the reputation of an organization. It is imperative to choose the right medium and wrong choices can be detrimental. With over two decades of media management experience we can help you with effective media management. Media management services are not confined to conventional media as with the advent of digital and social media, the media landscape has transformed drastically. The Passage will help you identify and capitalize the best media mix for your campaigns.

Crisis Management and Communications

The Passage has a proven record of effective crisis management and communications. We have the highest number of success stories in this domain. We have not only helped our clients in real time crisis management but to develop a proactive approach and strategy to counter any anticipated crisis situation, customized as per client’s needs.

Media Monitoring & Analytics

Keeping up with media trends and media intelligence is key to devising effective PR strategies. We have a dedicated team to monitor media and interpret it through analytics. System of customized reports is followed for each of our clients to present the conventional and digital media trends, using numerous tools.

Digital PR

Public relations has evolved since the advent of digital and social media. Now every person with internet access is a stakeholder and can create a conversation. Influencers’ management is also a key aspect. We focus on integrated communications which includes 360 degree campaigns and we have a proven record of successful digital PR management and digital media outreach.

Media Training

Media training is vital to train clients for coherent and effective interaction with reporters, journalists, and other members of the media during interviews and press conferences. The Passage has in-house and outsourced facilities of media training.